privacy

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It has been a busy spring for data privacy in the Southeast. On April 17, 2026, Alabama Governor Kay Ivey signed the Alabama Personal Data Protection Act (HB 351). Weeks later, on May 11, 2026, Governor Kemp signed Georgia’s SB 111. There is an important caveat there: although the Senate-passed version of SB 111 carried the title “Georgia Consumer Privacy Protection Act,” the House substituted the bill’s entire text with unrelated amendments to the rural hospital tax credit. The Senate agreed to the substitute on April 2, and the version Kemp ultimately signed has nothing to do with consumer privacy. Legislative tracking services continue to display the original title, which has caused understandable confusion, but Georgia did not enact a comprehensive privacy law this session.

That leaves the Southeast with three states currently operating under a comprehensive privacy statute: Florida (in effect since 2024), Tennessee (in effect since 2025), and Alabama (taking effect in 2027). Georgia remains a state to watch, with sponsors expected to introduce a successor measure when the new General Assembly convenes in 2027. And in keeping with the national trend, each state’s “omnibus” law (or proposed law) takes a slightly different approach with qualifying thresholds and defined terms. This article provides a short summary of what businesses operating in the region need to know and what they should be working on today.

Who Is Covered: Three Enacted Laws and Three Thresholds (and a Note on Georgia)

The biggest difference among the three enacted statutes is the way each defines businesses that must comply.

Florida’s Digital Bill of Rights (FDBR), which took effect on July 1, 2024, has the narrowest scope by a wide margin. The FDBR imposes obligations on controllers with annual global revenue of more than $1 billion that also meet one of three additional criteria: derive 50% or more of annual revenue from selling online ads, operate a consumer smart speaker with an integrated virtual assistant, or operate an app store with at least 250,000 applications. By design, the majority of the FDBR’s controller obligations apply only to the largest tech and platform companies. As a practical matter, most Southern businesses will never need to worry about Florida’s controller obligations, though enforcement has now begun. The Florida AG’s October 2025 action against Roku is a useful reminder that the FDBR is no longer dormant for the companies that do qualify.

Continue Reading Southeastern Privacy Laws Taking Shape: Current and Upcoming Omnibus Laws for Alabama, Georgia, Florida, and Tennessee
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Legal500 featured an article by Seyfarth partners Kathleen McConnell and Lauren Gregory Leipold, and associate Daniel Riley, “AI Governance In (and Beyond) Privacy: Regulatory Tensions in Automated Decision‑Making, the Digital Authenticity Crisis, and Restrictions on Professional Use.”

The piece, published as a part of the Legal500 Country Comparative Guides, examines the rapidly…

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Introduction

Robotics and artificial intelligence are converging at an unprecedented pace. As robotics systems increasingly integrate AI-driven decision-making, businesses are unlocking new efficiencies and capabilities across industries from manufacturing and logistics to healthcare and real estate.

Yet this convergence introduces complex legal and regulatory challenges. Companies deploying AI-enabled robotics must navigate issues related to data privacy, intellectual property, workplace safety, liability, and compliance with emerging AI governance frameworks.

The Shift: Robotics as an AI Subset

Traditionally, robotics was viewed as a standalone discipline focused on mechanical automation. Today, robotics is increasingly powered by machine learning algorithms, natural language processing, and predictive analytics—hallmarks of AI technology.

This evolution raises critical questions for legal teams:

  • Who owns the data generated by AI-enabled robots?
  • How do we allocate liability when autonomous systems make decisions without human intervention?
  • What contractual safeguards should be in place when outsourcing robotics solutions to third-party vendors?

As robotics increasingly incorporates AI functionality, traditional contract structures for hardware procurement and service agreements require significant updates. This evolution introduces new risk categories that must be addressed through precise drafting and negotiation.

Continue Reading The AI-Driven Evolution of Robotics
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On Friday, October 17, 2025, U.S. District Court Judge Vince Chhabria issued a biting Order granting defendant Eating Recovery Center, LLC’s (“ERC”) motion for summary judgment on the plaintiff Jane Doe’s California Invasion of Privacy Act (CIPA) claims, a law enacted in 1967 to address the increasing use of wiretapping to eavesdrop on private phone…

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On July 24, 2025, the California Privacy Protection Agency (“CPPA”) unanimously voted to adopt a package of Proposed Regulations for the California Consumer Privacy Act (“CCPA”), marking a significant development in California privacy law. These cover Automated Decision-making Technology (“ADMT”), mandatory Cybersecurity Audits, Risk Assessments, and clarifications for the CCPA’s applicability to Insurance Companies. The package will move into its final review stage before formal enactment, once filed with the California Office of Administrative Law.

CCPA Steering Toward Operational Compliance

This is a clear signal that privacy compliance expectations in California are trending toward a more operational phase. The new rules are designed to give Californians greater control over how their personal information is used while pushing businesses toward higher levels of transparency and accountability, especially when automated decision-making and high-risk data processing is involved. For companies, this is more than just a theoretical update – it’s a clarion call to ensure these requirements are built into day-to-day governance, technology and process design, and vendor management practices.

Continue Reading California Privacy Protection Agency (CPPA) Finally Voted to Adopt Much Debated Update to CCPA Regulations: What Your Business Should Know
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On June 3, 2025, the California Senate unanimously passed Senate Bill 690 (SB 690), a bill that seeks to add a “commercial business purposes” exception to the California Invasion of Privacy Act (CIPA).

After multiple readings on the Senate floor, SB 690 passed as amended, and will now proceed to the California State Assembly. SB…

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This post was originally published to Seyfarth’s Global Privacy Watch blog.

California Senate Bill 690 (SB 690), introduced by Senator Anna Caballero, is continuing to proceed through the California state legislative process. The proposed bill would amend the California Invasion of Privacy Act (CIPA) by adding an exception to the statute which has the…

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Seyfarth Shaw is proud to sponsor the 2025 Masters Conference, a premier boutique legal event hosted in cities across the U.S., as well as in Toronto and London. The conference will be held on Tuesday, May 20, 2025, at Seyfarth’s Chicago office and will feature keynote presentations, panel discussions, workshops, and networking opportunities.

Topics will include eDiscovery, Artificial Intelligence, Information and Data Governance, Legal Project Management, Forensics and Investigations, Knowledge Management, and Cybersecurity.

Seyfarth partners Jay Carle, Matthew Christoff, and Jason Priebe will share their insights as featured panelists throughout the day. Additional information about their panel topics is outlined below.

For more information and to register, click here.

Continue Reading Seyfarth to Sponsor and Present at 2025 Masters Conference
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The California Privacy Protection Agency (“CPPA”) has made it abundantly clear: privacy compliance isn’t just about publishing the right disclosures – it’s about whether your systems actually work. On May 6, the agency fined Todd Snyder, Inc. $345,178 for failures that highlight a growing regulatory focus on execution of California Consumer Privacy Act (“CCPA”) compliance. The action sends a powerful message: even well-resourced companies are not insulated from enforcement if they don’t actively test and manage how privacy rights are honored in practice.

Not Just Tools – Working Tools

The action against Todd Snyder was rooted in executional failure. The company had a portal in place for consumer rights requests, but it wasn’t processing opt-out submissions – a failure that lasted for roughly 40 days, according to the CPPA. The cookie banner that should have enabled consumers to opt out of cookie tracking would disappear prematurely, preventing users from completing their requests.

The company further required users to verify their identity before opting out and requested sensitive personal information, such as a photograph of their driver’s license. The CPPA determined this was not only unnecessary, but a violation in itself. The allegations around improper verification reflect concerns raised in a CPPA Enforcement Advisory issued last year, which cautioned businesses against collecting excessive information from consumers asserting their privacy rights.

Continue Reading CPPA Underscores That Businesses Own CCPA Compliance – Even When Privacy Management Tools Fail
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On September 6, 2024, the U.S. Department of Labor (DOL) issued Compliance Assistance Release No. 2024-01, titled “Cybersecurity Guidance Update.” The updated guidance clarifies that the DOL cybersecurity guidance applies to all ERISA-covered plans, and not just retirement plans, but also health and welfare plans. Also, as a direct response to service providers’…