It has been a busy spring for data privacy in the Southeast. On April 17, 2026, Alabama Governor Kay Ivey signed the Alabama Personal Data Protection Act (HB 351). Weeks later, on May 11, 2026, Governor Kemp signed Georgia’s SB 111. There is an important caveat there: although the Senate-passed version of SB 111 carried the title “Georgia Consumer Privacy Protection Act,” the House substituted the bill’s entire text with unrelated amendments to the rural hospital tax credit. The Senate agreed to the substitute on April 2, and the version Kemp ultimately signed has nothing to do with consumer privacy. Legislative tracking services continue to display the original title, which has caused understandable confusion, but Georgia did not enact a comprehensive privacy law this session.
That leaves the Southeast with three states currently operating under a comprehensive privacy statute: Florida (in effect since 2024), Tennessee (in effect since 2025), and Alabama (taking effect in 2027). Georgia remains a state to watch, with sponsors expected to introduce a successor measure when the new General Assembly convenes in 2027. And in keeping with the national trend, each state’s “omnibus” law (or proposed law) takes a slightly different approach with qualifying thresholds and defined terms. This article provides a short summary of what businesses operating in the region need to know and what they should be working on today.
Who Is Covered: Three Enacted Laws and Three Thresholds (and a Note on Georgia)
The biggest difference among the three enacted statutes is the way each defines businesses that must comply.
Florida’s Digital Bill of Rights (FDBR), which took effect on July 1, 2024, has the narrowest scope by a wide margin. The FDBR imposes obligations on controllers with annual global revenue of more than $1 billion that also meet one of three additional criteria: derive 50% or more of annual revenue from selling online ads, operate a consumer smart speaker with an integrated virtual assistant, or operate an app store with at least 250,000 applications. By design, the majority of the FDBR’s controller obligations apply only to the largest tech and platform companies. As a practical matter, most Southern businesses will never need to worry about Florida’s controller obligations, though enforcement has now begun. The Florida AG’s October 2025 action against Roku is a useful reminder that the FDBR is no longer dormant for the companies that do qualify.
Continue Reading Southeastern Privacy Laws Taking Shape: Current and Upcoming Omnibus Laws for Alabama, Georgia, Florida, and Tennessee







